Persuasive Marketing is a form of advertising that leverages the desires and interests of consumers to convince them to purchase a product or service.

It often focuses on the benefits the product or service can offer the enduser.

Let's take a look at several techniques that marketers use in persuasive advertising.

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Chapters
0:00 What is persuasive marketing?
3:13 How to persuade your customers
4:22 What are the ethics behind persuasive marketing?
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