3 of 5 videos for the Fi Clothing 2024 Rebranding/Marketing Campaign.
Targeting a category of clothing/style that doesn't necessarily "fit in" to a given atmosphere/environment, the creative production team of 2024 decided to highlight the term ALTERNATE. Clothing pieces that doesn't have a set place in our closets or way of dressing but can still be used in very effective and functional ways if needed.

Join in on the experience of the campaign at ficlothingstore.com

This video includes songs similar to the songs played at Fi Clothing Store outlets.

Music: OCEAN ALLEY CONFIDENCE
   • OCEAN ALLEY  CONFIDENCE (Official Vi...  

No copyright infringement intended.


Models/ Talents:
Justin Roberts

Creative Directors:
Aaron Ottley
Raylon Ironside

Shot & edited by Raylon Ironside