So much has been written about the elements of good storytelling, but few organizations can equal the credibility of the master storytellers and moviemakers at Pixar Animation Studios. Emma Coats, a Pixar storyboard artist has offered a host of techniques and principles she takes into account to produce good stories. Most of us haven’t a clue how to tell a good story. Emma Coats does, and here is what she has to say about good storytelling and how to make people care about your characters, narrative and, ultimately, your story.