To learn more about Porter's Five Forces, see the article at https://www.mindtools.com/at7k8my/por...

Do you know what the profit potential is in your market? Who has more power customers or suppliers? Use Porter's Five Forces tool to find out!

It is a simple yet powerful way to discover where competitive power lies in a business situation.

When you understand where power lies, you can take fair advantage of a situation of strength, improve a situation of weakness, and avoid taking wrong steps.

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