Learn how positioning vs differentiation vs distinctiveness differ and which approach you should use in your brand strategy.

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By the end of this video, you’ll understand the difference between positioning vs differentiation vs distinctiveness and how to use these techniques in your own strategy process.

First, we’ll discuss how some of the most decorated and well renowned marketing minds have drastically differing opinions on the fundamentals of branding and marketing on why customers choose the brands they do.

Next we’ll discover what brand positioning is and how it became the cornerstone concept of marketing in the early 80’s through the groundbreaking book “Positioning: The Battle For Your Mind” by Al Reiss and Jack Trout.

Next we’ll look at the world of differentiation and what most professional branders and marketers believe as law. You’ll discover this theory from three perspectives, three authors and three books by Simon Sinek, Jim Stengel and Seth Godin.

Then you’ll learn what brand distinctiveness is and learn professor Byron Sharp’s perspective on How Brands Grow and why differentiation is not possible.

Finally, I’ll break down my own ideas and philosophy and how brand builders must use all tools at their disposal to connect.

0:00 Positioning vs Differentiation vs Distinctiveness (Brand Strategy Debate)
1:32 What Is Brand Positioning?
2:17 What Is Brand Differentiation?
3:07 Simon Sinek Start With Why
3:40 Jim Stengel Brand Ideals And Growth Are Inseparable
4:49 Seth Godin Be Remarkable
5:35 What Is Brand Distinctiveness?
6:24 Byron Sharp – Brands Grow Because Of Availability
7:32 So Who's Right?

#brandpositioning #branddifferentiation #branddistinctiveness



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Start With Why | Simon Sinek | https://amzn.to/2OrmLjP
Positioning: The Battle For Your Mind | Al Reiss & Jack Trout | https://amzn.to/2QazSX1
Purple Cow | Seth Godin | https://amzn.to/3cEEeNw
How Brands Grow | Byron Sharp | https://amzn.to/3tlvOkY
Grow | Jim Stengel | https://amzn.to/3rUVC76