On the 4th episode of the #VirtualCoffeeChat series, I host Aubyn Casady, a Senior Product Marketing Manager At G2. We talk all things PRODUCT MARKETING: transitioning into a product marketing career, what product marketing is, what skills are important to succeed as a product marketer, as well as what a career trajectory could look like in this field.

Aubyn shares a ton of immensely valuable information throughout our conversation but stick till the end because she shares her recent experience with a product marketing campaign they launched and how the results shocked them. It’s very interesting!

Hope you enjoy!

TIMESTAMPS
00:00 Intro
01:30 How did Aubyn end up in product marketing? What was her journey like going into this field?
04:25 What is product marketing?
07:54 What skills are important for a product marketer?
14:18 How do you see your long term product marketing plan/vision?
19:43 A successful product marketing campaign Aubyn was involved in at G2

Aubyn's Linkedin:   / aubyncasady  
Aubyn's blog posts mentioned in the video:   / aubynbethcasady  

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