What is product marketing actually responsible for?

As product marketers, we have a whole host of responsibilities. As April Dunford puts it, “Product marketers are the people responsible for being able to deeply understand and therefore articulate what's different and better and remarkable about your offering for your target people.”

We've got a lot on our plates, that's undeniable.

So, to break it down, we'll take you through the common tasks of a product marketer. You can expect to hear all about:
► Product messaging and positioning
► Managing product launches
► Creating sales collateral
► Customer and market research
► Reporting on product marketing success
► Content marketing
► Managing the website
► Product roadmap planning
► Onboarding customers

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