Leslie Pierson of Hot Taco Inc. tells the story behind protecting her brand with Amazon Brand Registry.

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When 7yearold Alex had a vision to create a card game called Taco vs Burrito, his mom, Leslie Pierson, helped make it a reality. Leslie knew about Amazon Brand Registry, a free program that helps brands protect their intellectual property and listings through her prior experiences selling on Amazon. They started the trademark registration process to protect their brand before they launched. As a result, they were able to join Brand Registry right away, unlocking additional protection tools like Report a Violation, Transparency, and Project Zero to help them keep their intellectual property safe from bad actors. Watch the video here to learn more about their journey.



Here's what Leslie covers in this video:
00:00 Origins of Taco vs Burrito
00:43 First encounters with bad actors
01:28 Protecting the brand with Transparency
02:03 Protection with Support a Violation



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