Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? Discover how to measure the success of your social media marketing activities.

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–    / @socialmediaexaminer  

‍ About Emeric Ernoult
– Website https://www.agorapulse.com
– Podcast https://www.agorapulse.com/socialmed...
– Free Training https://social.agorapulse.com/roifor...
– Facebook   / agorapulse  
– Instagram   / agorapulse  
– LinkedIn   / ernoult  
– LinkedIn   / agorapulse  
– TikTok   / agorapulse  
– X https://x.com/agorapulse
– YouTube    / agorapulse4facebook  

Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/p...
– Connect with Michael Stelzner (@Stelzner) on Instagram   / stelzner  
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
01:14 About Emeric Ernoult
06:40 Why Marketers Should Track Their Social Media Marketing Efforts
09:19 The Struggles of Measuring Social Media Marketing Success
13:22 How to Identify Trackable Elements in Your Social Media Marketing
20:05 How to Implement UTM Parameters for Granular Tracking
37:25 How to Leverage Google Tag Manager
38:51 How to Interpret and Report on Social Media Marketing Data

This episode of the Social Media Marketing Podcast is produced in partnership with Agorapulse.

#SocialMediaExaminer #SocialMediaMarketingPodcast #SocialMediaAnalytics