Purposedriven innovation is about aligning products with core values rather than just chasing trends. In this episode, Amanda Thomson, founder of Thomson & Scott, shares how she developed NOUGHTY ‪@noughtyaf‬, a premium nonalcoholic wine, by staying true to her values and addressing a market gap.

You will learn the importance of quality, branding, strategic partnerships, and customer education in achieving sustainable growth. Watch and discover how Amanda's commitment to healthconscious alternatives has driven NOUGHTY’s rapid global expansion.

ABOUT AMANDA THOMSON
Amanda Thomson is the visionary founder and CEO of Thomson & Scott, where she has created Noughty, the world’s first premium nonalcoholic wine portfolio. With a background as a journalist and broadcaster at the BBC, Amanda used her media savvy and storytelling skills to shift into the entrepreneurial world and study for her Diploma in Wine at the prestigious Le Cordon Bleu in Paris. Under her leadership, Noughty became a market leader, being served in some of the world’s top bars, restaurants, and hotels, including The Soho House Group and The Mandarin Oriental. Her commitment to innovation and healthconscious alternatives led her to develop a product that caters to a growing global demand for nonalcoholic beverages.
LinkedIn:   / noughtyamanda  
X:   / noughtyamanda  

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