Learn about content analysis in qualitative research. We explain what it is, the strengths and weaknesses of content analysis, and when to use it. This video is perfect for firsttime researchers, as we explain all the concepts in plain language and provide loads of examples of content analysis in action.

OVERVIEW: Content Analysis 101
00:00 Intro & overview
00:49 What is content analysis?
01:43 The two approaches to content analysis
01:53 Conceptual content analysis
02:50 Relational content analysis
04:26 Strengths and weaknesses of content analysis
06:17 Free dissertation writing course
06:44 When to use content analysis
08:06 Recap of key points
08:56 Conclusion and outro

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