Learn about qualitative data analysis (QDA) and the 6 most popular qualitative data analysis methods in this simple tutorial. We explain qualitative content analysis, thematic analysis, discourse analysis, narrative analysis, grounded theory and interpretative phenomenological analysis (IPA) in plain language. Learn about the purpose, strengths and weaknesses of each method and how to choose the right qualitative data analysis method for your dissertation, thesis or research project.

Qualitative Data Analysis Methods 101: Overview

00:00 Introduction
02:03 What is qualitative data?
02:46 Qualitative data vs quantitative data
03:25 Is qualitative analysis easier than quantitative analysis?
04:36 The 6 most popular qualitative data analysis methods
05:17 Qualitative content analysis (content analysis)
07:58 Narrative analysis
10:17 Discourse analysis
13:01 Thematic analysis
14:55 Grounded theory
18:04 Interpretative phenomenological analysis (IPA)
20:37 How to choose the right qualitative analysis method
22:55 Recap

For more information about qualitative data analysis and methods, visit https://gradcoach.com/qualitativedat....

KEY RESOURCES:

FREE WEBINAR: Research Methodology Basics https://bit.ly/3ObFMCR
ONLINE COURSE: Research Methodology Bootcamp https://bit.ly/3NOV2nM
COMPANION POST: Qual Methods 101 https://gradcoach.com/qualitativedat...
1ON1 COACHING: Free Consultation https://bit.ly/3OmgoKR

ADDITIONAL RESOURCES:

Qualitative coding https://gradcoach.com/qualitativedat...
Thematic analysis https://gradcoach.com/thematicanalys...
Content analysis https://gradcoach.com/qualitativecon...
Discourse analysis https://gradcoach.com/discourseanaly...
Narrative analysis https://gradcoach.com/narrativeanaly...
Writing up qualitative results https://gradcoach.com/qualitativeres...
The Grad Coach blog https://gradcoach.com/blog/

If you have any questions about qualitative data analysis, leave a comment below. Also, leave a comment if you’d like to request a video about a specific analysis method.

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