David Simnick, cofounder of Soapbox, had a product that was failing. Watch his story about a customer interaction inspiring a rebrand that saved his business. Explore more lessons on branding: https://www.linkedin.com/learning/bra...

Create a Brand Strategy
https://www.linkedin.com/learning/cre...

Brand Design Foundations
https://www.linkedin.com/learning/bra...

Brand Strategy: Management of Your Brand Reputation
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0:00 Introduction
0:21 Where’s the hygiene?
2:05 An eyeopening Target trip
5:01 Conclusion
6:37 Credits

#branding
#careerstory
#linkedin