Learn the rebranding strategy and process to rebrand your business like a pro brand strategist.

#rebrandingbusiness #rebranding #branding #brandstrategy

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By the end of this video you’ll understand the rebranding strategy process, why over half of the world's brands need a rebrand, and signs that a business needs a rebrand.

First, you’ll discover the trail of pain most business owners and entrepreneurs follow when deciding to build a brand for their business and why so many fail.

Then, we’ll dive into what rebranding is and how it goes way beyond the logo and brand identity to include elements such as positioning, brand personality, messaging, name, tagline website, and collateral.

Later, we’ll dive into the question of the cost of rebranding and whether or not a rebrand is expensive before exploring what makes a successful rebrand.

Next, you’ll learn how to identify a brand in need of a rebrand so you can have an informed discussion with the brand manager.

0:00 Rebranding Strategy | How To Rebrand Like A Pro Brand Strategist
1:33 What Is Rebranding?
2:24 Is Branding Expensive?
3:44 What Makes A Successful Brand?
4:30 How To Identify The Need For A Rebrand?
5:10 #1 Internal Brand & External Brand Are Not Aligned
5:56 #2 The Target Market Is Undefined
7:00 #3 The Market Position Is Not Unique
7:59 #4 The Messaging Strategy Is Fuzzy
9:13 #5 The Visual Brand Is OutDated

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