Digitalization is everywhere and forces us to rethink many different aspects of our life. In his talk “Rethinking Digitalization prepare for a revolution” Markus Tomaschitz will explain the challenges this digital transformation brings and how it will revolutionize the way we live and work. The Austrian native Markus Tomaschitz studied in Graz and San Francisco. He now works as Vice President Human Resources for the AVL List GmbH, the world’s largest independent company for the development, simulation and testing of powertrain systems for passenger cars, commercial vehicles, construction, large engines and their integration into the vehicle. He is a lecturer at several universities in Europe and the USA, a keynote speaker and coauthor of the book “Management 4.0 – Preparation for the future”. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx