Discover how Ray Mendez from Masa&Boz is revolutionizing business strategy and branding in this insightful episode! Join us as Ray, a seasoned branding expert, shares crucial insights on leveraging AI, aligning core values, and achieving sustainable growth. Learn why empowering your strategy with authenticity and technology is key to building a resilient brand that resonates with your audience!

ABOUT RAY MENDEZ
Ray Mendez is a partner at Masa&Boz, where he crafts strategies to help businesses connect with their customers. He's an expert in brand prototyping, strategy, and workshop leadership. Ray's impressive resume includes roles as a Creative Director at top firms like TBWA and Saatchi & Saatchi, and he has worked with global brands such as Apple and Greenpeace. He also teaches at Pratt Institute, sharing his knowledge from a Master of Fine Arts at Syracuse University. Known for his creative solutions and high standards, Ray believes in bringing brands to life with passion and innovation.
LinkedIn:   / mendezray  
Website: https://www.masaboz.com/

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