First Fruit Pastilles TV spot since 2007. Makes use of the Fruit Pastilles 'Chew Challenge' device that has been going since the 80's. A man places a Fruit Pastille in his mouth, only to be jumped on by a medieval troupe. A minstrel challenges him to not chew down on a fruit pastille. If he manages not to, he'll win an audience with a fair maiden.

Made by JWT London.
Art Director Adam Collins
Copywriter Mark Campion
Director Mike Maguire