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Securing Brands u0026 Products in Europe: Anti-Counterfeiting u0026 Digital Product Passports

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Bundesblock

Almost every European company has registered a word or figurative mark with the EUIPO, the European Union Intellectual Property Office in Alicante. One of the main tasks of this trademark register is to protect intellectual property, and, above all, to combat product piracy, which causes billions of euros in damage to producers of branded goods every year.

But despite the large number of direct working relationships with the EUIPO, few people know that the colleagues in Alicante are also pioneers in innovation they have been working on blockchainbased solutions for years in collaboration with the European Commission and partners from many countries. The resulting project, called EBSIELSA, is based on the European Blockchain Service Infrastructure EBSI.

While the EUIPO has presented the technical platform for the EBSIELSA project in June 2024 and thus showing how it intends to design the 'European Logistics Services Authentication' in the future, another deadline has been set for the middle of July 2024: The EUIPO has launched a call for interest and is accepting applications until the end of the month: the authority wants to launch the first five MVPs on the platform and to do so, work with brands, service providers and customs authorities. And of course, this is an opportunity that German brands and service providers should also use because who would not benefit from more transparent and efficient supply chains and border controls? That is why we want to discuss the environment of this European lighthouse project in a webinar and invite everyone to take part in the EUIPO's call:

https://www.euipo.europa.eu/en/observ...


But of course, this project cannot live in isolation, and that is why have also taken a look at the points of contact and compatibility with other strategic European initiatives, such as the upcoming Digital Product Passports (see: https://bit.ly/3VsOcrT) and other private sector supply chain initiatives, e.g., the framework of CatenaX.

We have been delighted to welcome the following guests for this webinar on June 27th, 2024:

Nicolas Hauw, Project Specialist, EUIPO

Dr. Joachim Schwerin, Principal Economist, European Commission, DG GROW

IzzatBegum Rajan, Board Member, INATBA & CEO, Imani Partners

Dr. Carsten Stöcker, CEO, Spherity

Daniel Heinen, Board Member, Bundesblock & Managing Director, Xioni GmbH

Sebastian Becker, Managing Director, Bundesblock & Board Member, INATBA

Patrick Struckmann, Scientific Researcher, Technical University Dortmund


The webinar's agenda was:

16:30h Welcome Statements & opening // Daniel Heinen & IzzatBegum Rajan

16:40h The EUIPO Call for Interest: EBSIELSA’s role as an EU Lighthouse Blockchain Project: Nicolas Hauw

17:05h Panel: Digital Product Passports, AntiCounterfeiting and Circular Economies: How to Orchestrate the European Approaches // Dr. Carsten Stöcker, IzzatBegum Rajan, Dr. Joachim Schwerin, Patrick Struckmann, Nicolas Hauw

17:45h Fireside Chat: The EU Commission’s Strategy for Industrial Innovation and Sovereignty // Dr. Joachim Schwerin & Sebastian Becker

posted by ansimanteyj