Carlos provides a unique male perspective on WorkLife Boundaries and offers tips on how you can define them for yourself. As he points out, your boundaries don’t need to be grand, they just need to be established. Carlos Hidalgo is what you would call a “serial entrepreneur.” During the span of his 25year career Hidalgo has served in two nonprofit organizations, led global marketing teams in two enterprise software companies and founded two consulting agencies.

In addition to his various roles, Hidalgo is the author of Driving Demand, one of the Top 5 Marketing Books of all time according to Book Authority. He is also a managing partner in two software startups, serves on the board of one other and has followed his wife’s lead in volunteering for Beauty For Ashes Uganda, an organization dedicated to the longterm sustainability and healing for single moms and widows in Uganda.

Hidalgo has found success throughout his career and led his first agency to three consecutive Inc. 5000 awards. However, this often came at the expense of his family and finding balance was a continual struggle. In 2016, Hidalgo left the agency he started in Atlanta and committed to developing worklife boundaries.

Since his departure, he and his wife have started a second consultancy with a different focus. He is also working on his second book about his journey and expects that The UnAmerican Dream will be out in March of 2019. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx