http://www.vladtv.com Legendary entertainer Sir MixaLot opened up to VladTV about the importance of publishing for artists, calling it "long money." He explained that a lot of artists get caught up in the joys of the royalty check at the beginning of their career, but Sir MixaLot broke down why owning your publishing is the best thing to do.

The Seattleborn emcee said that he owns about 98% of his publishing, and has used it to recoup money on various projects over the years. He then shared a story about The Pussycat Dolls sampling "Swass" for their track "Don't Cha," which became a big hit. MixaLot said that he came out on top in the scenario, because he never thought "Swass" would do anything when he put it out.