This is another quick method to apply the Smoke Text Effect in PowerPoint 2016. The idea is to first draw a rectangle with the fill color black. Then write your Channel Name or Slogan using Word Art. Then Combine both the Rectangle and Wordart using the Combine command from the Format menu by selecting the rectangle first and then Wordart. The last step is to insert the Trailing Particles video and send it behind the rectangle. That's it.

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⏩ You can also make this Smoke Effect in the following versions:
Microsoft PowerPoint 2010 / 2013 / 2016 / 2019 / PowerPoint 365