When launching an SMS marketing campaign, it's extremely important to be compliant with the Telephone Consumer Protection Act (TCPA). What happens though if your campaign violates the TCPA, who's responsible? In this video, Derek Johnson from Tatango discusses with TCPA attorney, Joseph Bowser, who's responsible in SMS marketing for Telephone Consumer Protection Act compliance, and more importantly, who's liable for noncompliance.

This video is brought to you by Innovista Law, home to the TCPA Defense Force. Innovista's lawyers have helped companies navigate potential Telephone Consumer Protection Act landmines through effective riskmitigation and compliance strategies. To learn more about the TCPA Defense Force and their services, visit http://www.tcpadefenseforce.com/tatan...

The Telephone Consumer Protection Act was adopted by Congress in 1991. It's a series of rules and regulations that are implemented by the Federal Communications Commission (FCC), and it governs issues around text message marketing. The TCPA sets up the requirements for brands to know when they can use text message marketing to reach consumers.

As a brand, it's essential that if you're sending marketing text messages to consumers, you're in compliance with the Telephone Consumer Protection Act. To help, Tatango has created the following YouTube playlist of TCPA related videos here:    • TCPA Compliance for Text Message Mark...  

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To learn more about the Telephone Consumer Protection Act, and to get text message marketing insights, news, case studies, and statistics, check out the Tatango blog here: https://www.tatango.com/blog'>https://www.tatango.com/blog

Tatango provides text message marketing software, allowing marketers to build and manage their SMS, MMS and RCS marketing campaigns. Since founding the text message marketing software company in 2007, Tatango has powered some of the largest, and most wellknown SMS, MMS and RCS mobile marketing campaigns in the world. For more information on Tatango, and our text message marketing software, visit us here: https://www.tatango.com