The SOAR Analysis is a great tool for breaking down a business's strengths, opportunities, aspirations and results, and coming up with creative solutions. In this whiteboard explainer video, we'll explain the basics of the SOAR Analysis, including how to use it to your advantage. We'll also go into detail about the differences between SOAR and the traditional SWOT Analysis. So if you're looking for a fresh approach to analyzing your business strategies, this video is for you!

Sarah 'essbee' Butler is a marketing and communications expert with a reputation for savvy marketing advice that will drive revenue for your business and won't break the bank. As well as owning my own marketing and communication business, I teach at a tertiary level in marketing, communication, leadership and management. Please support my channel as I aim to share free advice to power up small businesses and ambitious individuals. Topics include anything to do with digital marketing, marketing howto's, tips, and tricks, advertising, branding, content marketing, online advertising as well as productivity hacks.



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00:00 Introduction
01:02 Benefits
01:52 Comparison to SWOT analysis
03:02 Strengths
04:25 Opportunities
06:11 Aspirations
07:30 Results
08:44 After the SOAR analysis
09:28 Best practices to follow
10:08 Example