SONGZIO 24SS COLLECTION ‘PURE REBEL’
30 YEAR ANNIVERSARY

23 JUNE 2023
PALAIS DE TOKYO, ORBE NEW YORK
75116 PARIS, FRANCE

THIS SEASON, SONGZIO PRESENTS ITS 30 YEAR ANNIVERSARY COLLECTION FROM PARIS. TITLED ‘PURE REBEL’, SONGZIO’S 24 SPRING SUMMER COLLECTION CAPTURES THE PURE YET SUBVERSIVE
ESSENCE OF THE HOUSE.

SCULPTURAL IN STILLNESS, YET FLUID IN MOTION, THIS COLLECTION UNVEILS SONGZIO’S ORDERLY DISORDER CONVERGING THE HOUSE’S DECONSTRUCTIVIST DESIGNS WITH ORIENTAL ELEGANCE AND
YOUTHFUL EDGE.

DESIGN

THIS COLLECTION CONVERGES THE CLASSICAL AND THE NEW, CONVERGING THE BRAND’S UNIQUE AND ARTISTIC DESIGNS WITH A NEW SENSE OF YOUTHFUL READY TO WEAR AND TAILORING.
INSPIRED BY ANCIENT KOREAN GARMENTS AND ARMOR, THIS COLLECTION FEATURES SONGZIO’S SIGNATURE COCOON SILHOUETTE AND VOLUME, DELICATELY DECONSTRUCTED WITH MULTI LAYERED DRAPES AND PLATED CUTS.

PREVALENT THROUGHOUT THE COLLECTION ARE THE MULTI DRAPED AND LAYERED PIECES. FROM BLAZERS, JACKETS, SHIRTS TO TROUSERS, THE HORIZONTALY CUT PIECES ARE WORN WITH
VERTICALLY LAYERED INNER PIECES MADE IN LEATHER, HABOTAI AND SILK.

WITH SUCH PIECES,THIS SEASON MATERIALIZES SONGZIO’S CREATIVE PROCESS ‘PAINT ON BLACK’.
EVERY COLLECTION BEGINS ON A BLACK CANVAS WHERE THE SEASON’S INSPIRATIONAL PAINTING IS DRAWN.
IN SONGZIO’S MULTI LAYERED PAINTINGS, THE VERTICAL STROKES REPRESENT THE OBJECT WHILE THE HORIZONTAL STROKES REPRESENT ITS EMOTIONS.

THIS CONCEPT OF STROKES AND LAYERES IS ALSO APPLIED IN THIS SEASON’S ACCESSORIES.
PLATE LAYERED SHOULDER BAGS, POUCHES, AS WELL AS CLASSIC ROUNDED DERBY AND RIBBONED LOAFERS
ACCENTUATES THE COLLECTION. THIS SEASON ALSO FEATURE’S THE BRAND’S COLLABORATION SHOES
WITH REEBOK INSPIRED BY THIS SEASON’S SIGNATURE PLATES AND DRAPED WINGS.

FABRICS AND COLORS

SONGZIO’S 24SS COLLECTION FEATURES A CONTRASTING USE OF HEAVY/SCULPTURAL FABRICS AND ULTRALIGHT/FLUID FABRICS. VOLUMINOUS AND SHARP LEATHER, WOOL SILK AND SATIN COTTON, ARE USED ALONGSIDE FLUID AND TRANSPARENT ARRAY OF SILK, ORGANZA AND HABOTAI.

ALONG WITH SONGZIO’S SIGNATURE BLACK, THIS SEASON’S COLOR PALETTE IS LIGHT AND SOFT: IVORY, BEIGE, ECRU, CRÈME, ACCENTUATED BY PALE LIME AND SALMON PINK.


Creative Direction @jay.songzio
Styling @elena_psalti
Production @danielhettmannproduction
Casting @conancasting
Music @joonkwak
Videography @thomasdecruzmedia @cassiantdc
Photography @lucatombolini @aitorrosasohoto @salomebravard @ludovicpieterson
Lighting Design @ljoma_lightingdesign @idriss_benkheira
Hair @0livierlebrun
Makeup @lilichoimakeup

PR @ritualprojectsparis
House Production @woori_b_paris
Special Thanks @parisfashionweek @palaisdetokyo @songzio_official