On November 24th, 1992, the greatest 16Bit game of all time was let out into the world, along with a marketing strategy that still exists today. (Chapter Markers and more below…)


Episode information
GTV 141 “Sonic 2’s Day" Season 7 Episode 19
Original Airdate: November 16, 2022
Produced October 18November 14, 2022
Recorded at Butsudan Studios and edited on my 14” MacBook M1 Pro! Edited and produced with Adobe Photoshop, Final Cut Pro and Topaz Video AI, all while riding the train to work and home, back and forth, day after day. Oh, and lunch breaks too!

0:00 Eggman Cares!
0:02 GTV ID: Are You Up 2 It?
0:11 Prologue: 2 Impossible
1:15 Title Screen
1:27 Act: 1 From Worst 2 First
5:05 CM 1: Sonic 2 is Coming! (Japan, 1992)
5:39 Act 2: 2 Fast, 2 Cool!
15:48 CM 2: Hedgehog Hospital (U.K., 1992)
16:10 Act 3: ‘Till 2sDay
25:51 CM 3: Vive una Aventura (Spain, 1992)
26:04 Act 4: 2sDay’s Child
31:57 CM 4: Free Sonic 2! (U.S., 1993)
32:30 Epilogue: A Day 2 Remember
36:25 Credits & Extra Scenes

Other great SEGA videos by GTV!

For The Record: Altered Beast    • Video  
Phantasy Star 30th Anniversary    • Phantasy Star Series 30th Anniversary...  
Sega SG1000 Story    • The First SEGA TV Game! Meet The SG1...  
Sega Mega Drive Perfect Guides    • Sega Genesis / Mega Drive History Boo...  
Meet Mr. Sega!    • Savior of The Dreamcast: Mr. Sega, Hi...  
Phantasy Star II 30th Anniversary    • Phantasy Star II: A 30th Anniversary ...  
Mega Drive Mini Unboxing    • Sega Mega Drive / Genesis Mini Unboxi...  
Segata Sanshiro    • Forever in Our Hearts: The Segata San...  
Phantasy Star III 30th Anniversary    • Video  
Sega Solar System    • Sega's Solar System: From Saturn to G...  
The American MegaDrive (aka The Origin of Genesis)    • Video  
Sonic the Hedgehog 30th Anniversary    • The History of Sonic the Hedgehog: Bi...  
Sonic the 8Bit    • Sonic the Hedgehog Moved From Sega Ge...  
The Zillion Story    • Zillion: Sega’s Video Game and Anime ...  
A Sonic Adventure    • Sega's ORIGINAL Sonic Adventure! Soni...  
The More You Know: Game Gear    • The More You Know Gaming: Sega Game G...  


Some of the images were captured by BluGenesi. Big thanks to you!    / blugenesi   His sonic 2 video that features elements that I captured for him will be released on Nov. 24th, so please do watch it.

Other images come from the best preserverators of film and video:
9th key pattern    / @shertz43  
Grooveraider    / grooveraider  
Saving the video game    / savesgaming  
Sega 16    / melf00  
RGTV    / rgtvchannel  
Video Game Commercials    / @gamecommercials  
Vini 64    / @vini64  

The Sonic 2sDay live footage was brought to my attention by Melodies Zone    / melodieszone  
The footage is watermarked, yet I was able to have clean footage with no watermark. Hmm... Well, its like they say, life is full of gambles, but you have to have the cash to play.

Music by:
Plasma3Music    / plasma3music  
Maxi Loto    / maxiloto  
DJ Mykah    / djmykah  


Partial transcript
In January 1992, the dust had settled from the ’91 Christmas Shopping Season. Millions of game fans across America returned to school or work having made the choice between the Sega Genesis or the Super Nintendo Entertainment System. Only one stood as the winner: Beginning in 1992, Sega started a multi year run as the Market Leader of the Video Game Industry in the United States. Just a few years prior, this scenario would have been treated as a piece of laughable fiction.
But Sega took the opportunity to knock Nintendo from its throne. Rather than fight for Nintendo’s share of the proverbial pie, they expanded it and made one of their own. Sega released the Genesis two years before Nintendo’s Super NES. Sega targeted older, more sophisticated game players. Sega recruited celebrities and athletes to give their games relevance to the culture.
Sega openly mocked Nintendo in advertising, while touting the power of the Genesis.
Then in 1991, Sega released Sonic The Hedgehog. The game became the company’s flagship title. The Sonic character became the face of Sega. Sonic was positioned as a faster, cooler alternative to Mario. The Coup de Grace came in July 1991. Sega reduced the price of the Genesis and included Sonic for free with each new unit sold.


The end result was 2.8 million Genesis sets sold in 1991, while the Super NES only sold 2 million.
The sales tally justified Sega’s hard work, while Nintendo was left stunned, relegated to second place status.
1991, was just the first battle of that long drawn out war between Sega and Nintendo.

1992 would be just as competitive as the year before.

Another 12 punch was needed, to keep Sega on top and Nintendo on guard. A sequel to Sonic. One bigger, faster and better than the original.