We've all been taught that if you're designing for print, you NEED to design in CMYK. Intuitively, designing in CMYK for a CMYK device makes perfect sense. But it's wrong, under many circumstances. In this video I'll make the case for designing in RGB instead and hopefully make a convert or two!

IMPORTANT NOTE: My computer crashed while I was editing and I thought the backup I restored from was recent...it was not. I apologize for the stopsandstarts; miscues; and the wrong bullet list displayed at the very end of the video. YouTube's algorithm really penalizes deleting and reuploading a video so if I want people to find this content I guess I'm stuck with it as it stands.