Pitching to usergenerated playlists on Spotify is so bad y'all. It is a complete waste of time and money, and it absolutely destroys your momentum on Spotify.

I've been inside more Spotify for Artists accounts than I can count, and I can tell you from experience, the results are never good.



Timestamps:

0:00 Intro
0:19 Video overview
1:00 Context
1:40 Data dumps
3:12 Follower dumps
4:37 Spotify’s algorithm affected
6:59 No lasting fans
7:28 No new followers
8:06 No retargeting
8:45 Why is this the case?
9:51 The reality of playlisting
11:23 Spotify’s editorial playlists
14:26 Outro



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#musicmarketing #spotify #spotifyplaylist