Waste industry expert, Michael Cyr gives a look into the life cycle of our waste and the best solution to our consumption problem. Michael Cyr is a waste industry expert based in New York City on the front lines of the zero waste movement. In his talk, he explains the incredible journey that our recyclables go through and why this isn't a sustainable solution to our single use plastic addiction. Reduce, reuse, and rethink. He is now an operational consultant and cofounder of Cup Zero a reusable cup service for events and festivals. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx