Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

Thankyou for watching. Please Subscribe :)


As an Amazon Associate I earn from qualifying purchases.
If you want to buy the book to learn more , check out the full book here :
The EMyth Revisited : https://amzn.to/40W1e3C

If you are more into Audiobooks, you can get this audiobook for a free Audible trial with the link below :
https://amzn.to/3CZlgia


#booksummary #bookreview #audiobook #business #money