Maybe you’ve followed all the color harmony and color theory tutorials to a tee and generated a complementary color palette, but you notice that the colors don’t seem to match very well, perhaps they look harsh or a bit muddy and unprofessional and you don’t really know why.

The part that's often missing is understanding tone, tint, shade and temperature

What I discovered is that on digital screens, there is a formula and safe range of Saturation and Brightness that will result in a perfect palette for each category every time.

In this super practical guide, I'll show you how to setup your design apps (Sketch or Figma) and create color palettes that match every single time. Using a few tricks and a few numbers.
#uidesign #colorpalettes #colors

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⏳ TIMESTAMPS

00:00 Intro
1:23 Color theory overview
2:09 Color levers and balance
5:07 Color models
6:15 CMYK
7:04 RGB
7:47 HSB
9:08 Switching color models in your app
10:24 Warm vs Cool colors
11:04 Color categories and color families
11:47 6 color categories
12:34 Category 1: Jewel tones
12:56 How to apply the color category formula
17:51 Category 2: Pastel tones
18:21 Category 3: Earth tones
19:17 Category 4: Neutral tones
20:05 Category 5: Fluorescent tones
20:57 Category 6: Shades
21:30 Combining color categories
21:42 UI color combinations
22:07 Why we don't talk about color this way (but probably should)

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‍♀ ABOUT ELIZABETH ALLI
⊚ Senior Product (UX/UI) Designer
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