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Surviving app market changes | Sustainable ad monetization strategies

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CAS AI  Mobile App Monetization

Maximise your ad revenue with CAS.AI https://cas.ai/?utm_source=youtube_en...

Worried about market changes and unsure how to move forward? Today we'll discuss these changes, how to improve game performance while balancing monetization with user acquisition and more!

Experts:
▪Denis Yashanov, Marketing Producer and Head of R&D at CAS.AI
▪Abdelrahman Abbas, BD Lead CAS.AI

Timestamps:
00:00 Intro
00:30 Market changes affecting ad monetization
03:47 What do you need for better performing of the game?
05:13 How to find a correct balance between monetization campaigns and the user acquisition?
07:29 Developers or ad networks/platforms: who's to blame for performance issues?
10:39 Creating a game without losing uniqueness
17:57 Best practices to maintain an ad monetization strategy
23:43 What is the right option for small game studios?
29:25 How not to lose everything during the market changes?

Leave your questions in the comments below and we'll address them in future videos!

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#mobilegames #gamedev #gamedevelopment #appmonetization #monetizationtips #cas #mobileapps #ASO #UserAcqusition #gamemonetization

posted by Bombacinotc