Can a profitable business be sustainable? Watch Vivian Bertseka as she explains how sustainability is not only the path to a more enduring and robust financial system, but can also be a source of competitive advantage for those that adopt it early in their business models.

Vivian Bertseka is a Director at Generation Investment Management, a firm founded 12 years ago around the vision of seeing sustainable, longterm investing become best practice and sustainable capitalism become the enduring economic model. She joined Generation following her MBA at INSEAD in 2011, where she got a chance to take a step back and think about her previous experience in finance and the shortterm nature of our capital markets. In the past 5 years, she has invested in growth stage companies contributing to the transition to a low carbon economy, as well as (in her current role) larger consumerfocused businesses that are well positioned for a sustainable future.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx