In this quick tutorial, I delve into the captivating world of symmetry in logo design.
CONTENTS:
00:07—Famous Symmetrical Logos
00:37—Types of Symmetry
02:25—Benefits of Symmetry
02:56—Case Study: Symmetrical Logo
First, I show you examples of famous symmetrical logos. Then I break down the three fundamental types of symmetry: reflective, rotational, and translational, illustrating each with wellknown logos such as Red Bull, McDonald's, Walmart, and Audi.
I further explore the psychological benefits of symmetry in design—how it evokes beauty, balance, and trust, and touch on the intriguing use of asymmetry to maintain interest.
Finally, I share a symmetrical logo project I created for my client, Lyntics: https://www.ebaqdesign.com/work/lyntics
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