Ruth Marsden is the founder of The Better Company, a brand that sells reusable period products on a oneforone donation model.

Ruth joined me to discuss her journey from an actress to an entrepreneur, creating a business that not only sells reusable menstrual products but also gives back to communities in need.

Ruth’s story is rooted in Zimbabwe, where she discovered that many girls miss school because they lack access to period products. Ruth decided to bring menstrual cups to this community, enabling girls to stay in school and improving their quality of life.

I loved hearing about what inspired Ruth to start her business, about her business model, the process of manufacturing an aesthetically appealing safe product,  and how Instagram videos, press outreach, and educational content were crucial in demystifying and promoting her product.

USEFUL RESOURCES:

The Better Company Website (https://www.thebettercompany.com/)
The Better Company Instagram (  / _thebettercompany  )
Ruth Marsden LinkedIn (  / ruthmarsden3aab631a9  )

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This episode is sponsored by Cara Bendon Brand Consultancy

If you need branding & packaging for your product, Cara is my goto. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.

They also offer packaging and ecommerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.

Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!

If you’d like to chat to Cara about branding for your business, she’s offering a free noobligation call with any listeners. You can book your free 30minute call here (https://www.carabendon.com/contact)

Book a call with Cara (https://www.carabendon.com/contact)

Cara Bendon Brand Consultancy Website (http://www.carabendon.com/)

Cara Bendon Brand Consultancy Instagram (  / carabendon  )

Cara Bendon LinkedIn (  / carabendon  )