In the 2nd Part of this case study Video, Dr. Bindra investigates in detail the reasons, causes and factors responsible for the downfall and decline of TATA NANO project. He demonstrates and illustrates with poignant examples from the “What had actually happened” through the 4 quadrants of “Relational Value” “ Emotional Value” Financial value” and “Performance Value”. He discusses in detail the value proposition, wrong positioning and the failure to create aspirational value of TATA NANO

Dr. Vivek Bindra is an International Motivational Speaker, Leadership Consultant & Business Coach. He has been awarded Honorary Ph.D. Degree, Doctor of Philosophy.
He is a Trusted Advisor to over 1500+ corporates. He has also been an Inspirational Pathfinder to various highprofile entrepreneurs and other topnotch business entities providing Leadership excellence for taking their organizations to the next level. He has been instrumental in providing CEO coaching to over Top 100 CEOs in the country.

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