For text message marketing, should you be using a double optin, or a single optin? For the answer, Derek Johnson from Tatango, speaks with Telephone Consumer Protection Act (TCPA) attorney Joseph Bowser.

This video is brought to you by Innovista Law, home to the TCPA Defense Force. Innovista's lawyers have helped companies navigate potential Telephone Consumer Protection Act landmines through effective riskmitigation and compliance strategies. To learn more about the TCPA Defense Force and their services, visit http://www.tcpadefenseforce.com/tatan...

The Telephone Consumer Protection Act was adopted by Congress in 1991. It’s a series of rules and regulations that are implemented by the Federal Communications Commission (FCC), and it governs issues around text message marketing. The TCPA sets up the requirements for brands to know when they can use text message marketing to reach consumers.

As a brand, it's essential that if you're sending marketing text messages to consumers, you're in compliance with the Telephone Consumer Protection Act. To help, Tatango has created the following YouTube playlist of TCPA related videos here:    • TCPA Compliance for Text Message Mark...  

To learn more about TCPA consent requirements for SMS marketing, and to get text message marketing insights, news, case studies, and statistics, check out the Tatango blog here: https://www.tatango.com/blog/textmes...

Subscribe to our YouTube channel here to learn more Tatango text message marketing tips:    / @tatango  

Tatango provides text message marketing software, allowing marketers to build and manage their SMS, MMS and RCS marketing campaigns. Since founding the text message marketing software company in 2007, Tatango has powered some of the largest, and most wellknown SMS, MMS and RCS mobile marketing campaigns in the world. For more information on Tatango, and our text message marketing software, visit us here: https://www.tatango.com