In the world of construction sales, we've all heard the standard advice about handling objections and closing deals. But there's one gamechanging technique that can significantly boost your success in negotiations It's called "Anchoring", a psychological principle that influences how we value and perceive things, especially in construction sales, and it's the number one tool you really need to master.

Join Jesse Lane in this video as he delves into the art of anchoring and how it can set the stage for your negotiations, not only in construction sales but in various aspects of life.

So watch until the very end to find out more about this #1 psychological construction sales technique!

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ABOUT ME
Welcome! I’m Jesse Lane, CEO & Founder of J. Lane Construction & Jesse Lane Consulting.

I have been working in the construction industry for decades, and have had the incredible opportunity to work with some of the biggest companies in the world such as BMW and Pepsi, scale my company to over 8figures in annual revenue, and have an amazing team of fulltime employees to run my business.

On this channel, I aim to provide valuable information from my experience in the construction business, entrepreneurship, mindset, finance, marketing, sales, social media, and a bunch more exciting topics! My goal is to see you succeed!

CHAPTERS
00:00 Introduction
00:14 The concept of Anchoring
02:37 Important Note!
03:05 Anchoring technique defined
03:22 Final thoughts

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