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John Evans started EverLine Coatings in his backyard fresh out of college. From these humble beginnings, his pavement maintenance and road painting business has grown to nearly 100 franchise locations across the US and Canada, with a total revenue of $2.8 million a year. In this video, you’ll learn how this entrepreneur launched such a successful franchise from scratch.

EverLine coatings wasn’t John’s first venture into entrepreneurship. While still in college, he joined the College Pro Painters program and became one of their top performing painting franchisees. The lessons learned from that experience set him up for fast growth when he ventured into the pavement and line striping industry with EverLine.

John chose the line painting and pavement maintenance industry because he saw there was a lack of wellbranded, professional companies in this space. In this interview, he’ll share how he identified this as a niche with tons of growth potential, along with his advice for other entrepreneurs looking for a business where they can satisfy an unmet demand.

While he’s successful now, John still had his setbacks and failures. He lost tens of thousands during his first year with College Pro and had other struggles along the way. He’ll explain why these kinds of failures are necessary for growth and how he bounced back from his mistakes to build EverLine into a thriving, scalable business.

Resources:
https://bit.ly/4flpkvi  Start or Grow Your Business with UpFlip Academy
https://everlinecoatings.com/ Find Out More About John's Pavement Business

Timestamps:
00:00 Start
01:01 Background
01:55 First business
03:42 A big loss
04:33 Overcoming beginner challenges
05:53 Cost to start
06:48 Biggest fears
07:47 Dragon’s Den appearance
08:52 Leaving College Pro
09:56 Fan blitz
11:11 The bulk of the fleet
12:22 Gorilla marketing
14:02 Lowest points
16:02 B2B vs B2C
17:50 Handling marketing
18:45 Surviving the pandemic
20:45 Right time to start
21:38 More equipment
23:20 Revenue and margins
24:59 Training through charity
26:02 Franchisee pros and cons
28:01 Overcoming issues
29:17 Mentorship
30:34 Dealing with rapid growth
31:56 Customer service
32:52 Tech stack
33:55 Book recommendations
34:51 Outro

#roadpainting #painting #business