The Polarity Strategy, as described in Robert Greene's "The 33 Strategies of War," involves creating strong divisions between two opposing sides, creating a sense of "us versus them." This strategy is used to divide and conquer by fostering irresistible attractions to one side and strong repulsions from the other. It plays on human psychology, leveraging our innate desire to belong to a group and fear of being in the outgroup. By emphasizing differences and creating clear distinctions, leaders can rally support, isolate opponents, and manipulate public perception. While effective, this strategy also carries ethical considerations, as it can lead to extreme polarisation and social divides.


Arm yourself with knowledge and insights about manipulation techniques so that you can navigate your way through life without being taken advantage of.

Use the power of influence to orchestrate situations so that you don't find yourself getting thrown under the bus or if you do, you can manoeuvre your way out!