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The 3Minute Rule
Brant Pinvidic
Say Less to Get More from Any Pitch or Presentation
(27mins)

What's it about?
"By the end of three minutes, your audience will already be leaning yes or no on your proposal. From that point on, you can continue yammering for another 57 minutes, but the die is already cast." The 3Minute Rule (2019) is an incisive guide to creating an ultraconcise, ultracompelling pitch for any idea, product, service or company. Beginning with the provocative thesis that you have only three minutes to persuade a modern audience, it provides you with a blueprint for packing those three minutes with your best possible material.

Who's it for?
• Business people who need to pitch things in a corporate setting
• Creative people who need to pitch things in the entertainment industry
• Anyone else who needs to pitch something to someone

10 key ideas
• Introduction
1. Your pitch has three minutes to succeed.
2. The threeminute rule also applies to your audience and the people they have to pitch to.
3. You don't need to say everything you think you need to say in a pitch.
4. Your pitch needs to answer four questions: What is it? How does it work? Are you sure? And can you do it?
5. The four questions you answer in your pitch can be reinterpreted into a wide range of other useful questions.
6. Make sure your pitch is filled with your most important and interesting information.
7. Your pitch needs an opening.
8. Your opening needs a callback.
9. Preempt your audience's skepticism by acknowledging the elephant in the room.
10. Finish your pitch by making sure it has a correctly placed hook and an edge.
• Final summary

About the author:
Brant Pinvidic is a veteran television producer, a Clevel corporate consultant and an awardwinning documentary film director. He has used his method of pitch development to successfully pitch over 300 TV and movie projects. They include the hit TV shows Bar Rescue and Extreme Makeover: Weight Loss Edition, both of which he was the executive producer for. He is also a columnist for Forbes magazine and the host of the popular podcast Why I'm Not. The 3Minute Rule is his first book.

::Link to Blinkist::
The 3Minute Rule
https://www.blinkist.com/books/the3...