There are 4 types of buying decision behavior: Complex, dissonancereducing, habitual, and varietyseeking buying behavior. The model was designed by Henry Assael. The differences are made through the required involvement of the consumer and the differences between brands. The buying decision behavior is only one topic of the main chapter 5 in Principles of marketing, consumer buying behavior.
RESOURCES
► Business Plan Template: https://payhip.com/b/9MkEg
► Business Dictionary: https://payhip.com/b/zLfx0
Buy me a Coffee to Support my Next Video
https://www.buymeacoffee.com/keepupedu
Timestamps:
00:00 Intro
3:13 Diagram Behavior Types
3:35 Complex Buying Behavior
5:06 DissonanceReducing Buying Behavior
7:42 Habitual Buying Behavior
8:19 Variety Seeking Buying Behavior
SUBSCRIBE
Subscribe: / @keepupeducational
The Buying Decision Behavior Video Summary
● Buying behavior may vary greatly across different types of products and buying decisions
● The differences between the behavior types depend on the involvement of the consumer and the differences between brands
● There are 4 different types of buying behavior: Complex buying behavior, Dissonancereducing buying behavior, Habitual buying behavior, varietyseeking buying behavior
Mentioned Videos:
The Marketing Process: • Chapter 1: What is Marketing and the ...
Business Buyer Behavior: • Behavior of Business Buyer
The Factors Affecting the Buying behavior: • The Factors Influencing Consumer Beha...
Chapter 5 principles of marketing: • Consumer Markets and Consumer Buyer B...
More Marketing Videos: • Principles of Marketing | Philip Kotl...
More Corporate Communication Videos: • Corporate Communication | Joep Cornel...
This is about : henry assael model, philip kotler, marketing, 4 types of consumer behavior, henry assael model explained
#buyingdecisionbehavior #marketing #consumerbuyingbehavior #consumerbehavior #typesconsumerbuyingbehavior #henryassaelmodel