There are 4 types of buying decision behavior: Complex, dissonancereducing, habitual, and varietyseeking buying behavior. The model was designed by Henry Assael. The differences are made through the required involvement of the consumer and the differences between brands. The buying decision behavior is only one topic of the main chapter 5 in Principles of marketing, consumer buying behavior.

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Timestamps:
00:00 Intro
3:13 Diagram Behavior Types
3:35 Complex Buying Behavior
5:06 DissonanceReducing Buying Behavior
7:42 Habitual Buying Behavior
8:19 Variety Seeking Buying Behavior

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The Buying Decision Behavior Video Summary
● Buying behavior may vary greatly across different types of products and buying decisions
● The differences between the behavior types depend on the involvement of the consumer and the differences between brands
● There are 4 different types of buying behavior: Complex buying behavior, Dissonancereducing buying behavior, Habitual buying behavior, varietyseeking buying behavior

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This is about : henry assael model, philip kotler, marketing, 4 types of consumer behavior, henry assael model explained

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