When NASCAR initially exploded in popularity in the 90's, simple oneoff commercials pushing products endorsed by drivers, morphed into overarching multimillion dollar sponsorships that reached out into every nook and cranny of the airwaves. It was impossible to turn on the TV during raceday without being subjected to a litany of commercials and TV spots featuring brands and their star drivers. From super star champions to just humble journeymen who never won a race, it seemed like every brand loved their driver and would push them at every opportunity along with their products. Everyone had a seat at the table, and then one day it just all seemed to stop.
It's my humble opinion that NASCAR ought to go back to its spampeddling ways and go all in on the aggressive marketing that saw it reach its height in popularity. It's high time they revert back to the ir marketing schemes from the 90's, because back then, their efforts were second to none. . .

#NASCAR #Marketing #The90s

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