The Rocky Horror Picture show was a huge failure, at least when it premiered. It was too weird, too queer, too musical at a time when moviegoers stopped caring about showtunes. But within a few years, it found a new life as an underground phenomenon where everyone dresses up, shouts along, participates in rituals like a Catholic mass but for drama club kids. So how did that happen?

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The Rocky Horror Picture Show is streaming here: https://amzn.to/3ps6YyX