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In 2009, Adidas came out with a surprise announcement: their very own line of tennis rackets targeted from professionals to beginners and everyone in between. Until that point, Adidas was well known in the tennis world for its high quality shoes and apparel, so manufacturing a tennis racket couldn't be too hard, right?
Well, the debut would go down as one of the most embarrassing and poorly thoughtout tennis product launches to date, with any mention of the rackets being erased from the internet just one year later. How did Adidas screw this up so badly?

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