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Sources & Citations
Evans, D.S. and Schmalensee, R., 2007. Catalyst code: the strategies behind the world's most dynamic companies. Harvard Business School Press.
Fernández, P., 2007. Company valuation methods. The most common errors in valuations. IESE Business School
Pinto, J.E., 2020. Equity asset valuation. John Wiley & Sons.
Linzmayer, O.W., 2004. Apple confidential 2.0: The definitive history of the world's most colorful company.
Goldfayn, A.L., 2012. Evangelist marketing: What apple, Amazon, and Netflix understand about their customers (that your company probably doesn't)
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