Has your agency grown unwieldy? Looking for a strategy to change the type of clients you serve or the marketing services you provide? Discover how to refocus your agency on its most valuable services or clients.

Subscribe for More Marketing Agency Insights
–    / @socialmediaexaminer  

‍ About Laura Click
– Website https://flybluekite.com/
– Newsletter https://flybluekite.us1.listmanage.c...
– Competitive Advantage Quiz https://flybluekite.com/competitivea...
– Facebook   / flybluekite  
– Instagram   / laurarclick  
– Instagram   / flybluekite  
– LinkedIn   / lauraclick  
– LinkedIn   / bluekitemarketing  

⏰ Timestamps
00:00 Intro
01:47 About Laura Click
05:23 The Challenges That Lead Agency Owners to Consider a Pivot in the Marketing Services They Provide or the Type of Clients They Serve
08:23 How to Know When to Execute Your Pivot Strategy
11:48 How to Communicate Services Changes to Your Existing Clients
14:01 How to Prepare You and Your Team for Changes in Service Offerings
16:36 How to Adapt Your Resources (Technology, Staffing, or Budget) to Accommodate a Shift in Your Marketing Services
22:56 How to Measure the Success of Your Pivot in Marketing Services and the Importance of Protecting Your Profit Margins
30:05 Learning From a Mistake or Misstep During Your Pivot in Marketing Services
33:36 Advice for Agency Owners Who Might be Considering a Pivot in Their Marketing Services
43:02 How a Pivot in Your Marketing Services Can Change the Trajectory and Future of Your Agency

#SocialMediaExaminer #MarketingAgencyShow #AgencyOwnership