Viewers like you help make PBS (Thank you ) . Support your local PBS Member Station here: http://to.pbs.org/Donateoffbook

Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.

Featuring:
Steven Heller, http://www.hellerbooks.com/
Sagi Haviv, http://sagihaviv.com/
Kelli Anderson, http://kellianderson.com/
Gerard Huerta, http://www.gerardhuerta.com/

Music:

Mindthings: http://www.mindthings.net/
Hogan Grip: http://freemusicarchive.org/music/Hog...
Diamos Roll:   / diamosroll  
Junior85: http://freemusicarchive.org/music/jun...
Statue of Diveo: http://www.jamendo.com/en/artist/3528...

More Off Book:

Our last video on slowmotion, timelapse, photo micrography, and astrophotography:    • Seeing Beyond the Human Eye | Off Boo...  

A sweet piece on The Evolution of 8Bit Art:    • The Evolution of 8Bit Art | Off Book...  

Our short documentary on The Culture of Reddit:    • The Culture Of Reddit | Off Book | PB...  

We took a look at the amazing world of LEGO art:    • Lego Art | Off Book | PBS Digital Stu...  

Follow Off Book:

Twitter: @pbsoffbook
Tumblr:   / pbsarts  

Produced by Kornhaber Brown: http://www.kornhaberbrown.com