This talk will bring parallels from a successful business executive and an overly passionate musician together to give a really informative talk about how we all have a creative element to what we do (professionally and personally) and that the new world we live in requires a new set of skills – that is different than what we tend to think when it comes to cocreating with others. This includes a startup business idea, a killer app, a hit song, or even nonprofit fundraising event.

JMU graduate Osama Malik is a singersongwriter and multiinstrumentalist with a day job as an executive at a leading management and technology consulting services firm, where he leads their Digital Strategy practice. Osama has collaborated with chart topping songwriters and producers in the music industry as well as the top tech giants and emerging start ups to develop new business models, applications, and services. When he’s not working on music or consulting – Osama can be found either chasing his four children or collapsed in exhaustion after chasing his four children.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx