From gunshots in a canyon to underwater submarine engines, this audiorich talk explores the role of sound design in modern storytelling.

Soundsnap.com founder Tasos Frantzolas looks at a variety of multimedia examples to show the ways that sound designers ‘lie’ in creating the sonic palette of film, television and interactive media.

Tasos Frantzolas grew up in Athens and began producing music at the age of 13. After attending SAE London for Audio Engineering, he enjoyed a brief stint in the UK’s music and postproduction industries. In 2006, he returned to Greece to found Soundsnap.com, a sound effects and loop library that has since grown to encompass over one million users and become the most popular sound effects destination worldwide.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx