Prada is a brand that redefined the parameters of luxury fashion through its daring use of new materials in the ’80s and its foresight in introducing its own sportswear line in the ’90s. That idea of permanent creative growth and development permeates the label as a whole. And it’s not limited to the products we see on the runway every season or new promo campaigns, nor is it found only among the curated racks of boutiques or in digital spaces such as Highsnobiety — it’s embodied by Prada HQ in Valvigna, Italy.

https://www.highsnobiety.com/p/prada...


Executive Producer: Thomas Jamison
Director & D.O.P.: Robin Thomson
Sound Design: Joscha Baltes
Special Advisor: Charlotte Bilzer

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